Services
Two consulting services, scoped per project.
Vortexia provides marketing strategy and brand positioning consulting. Each engagement is defined around the decisions a business is trying to make.
01
Marketing Strategy
Advisory work on where marketing effort should go, and in what order. We examine the business as it trades today and set out a direction that can be acted on.
Questions this service addresses
- Which audiences are worth prioritising, and which are a distraction?
- What does the customer journey actually look like, and where does it break?
- Which channels fit the offer, the margin, and the team's capacity?
- What should be addressed first, and what can reasonably wait?
Illustrative deliverables
- Strategic assessment of the current marketing approach
- Audience and customer journey analysis
- Channel direction and prioritisation
- Marketing roadmap covering sequencing of the agreed priorities
These are examples only. Final deliverables are agreed as part of the scope for each project.
02
Brand Positioning
Advisory work on how the business is understood in its market: who it is for, what distinguishes it, and how that is expressed.
Questions this service addresses
- Who is this business genuinely for, and how would they describe it?
- What separates it from the alternatives a buyer is comparing?
- What is the value proposition, stated plainly and without overreach?
- What messaging direction should carry across the site, product, and campaigns?
Illustrative deliverables
- Positioning framework
- Competitive differentiation analysis
- Value proposition definition
- Messaging recommendations and direction
These are examples only. Final deliverables are agreed as part of the scope for each project.
Engagement model
Per-project consulting
Work is carried out on a per-project basis. Each engagement is scoped and priced individually, based on the questions involved and the depth of analysis required, and confirmed in writing before work begins.
Our role is advisory. We do not manage advertising budgets, execute campaigns, or provide services beyond marketing strategy and brand positioning consulting.